podcast production

Podcasts at Backbeat Studios before everyone thought podcasts were cool

Before Podcasts Were Cool: 20 Years of Backbeat Studios

For nearly 20 years, Backbeat Studios has evolved alongside the changing world of audio in Singapore — from music recording and voiceover to audiobooks, branded content and podcast production. What began as a rehearsal and recording studio in 2006 has become a front-row seat to how people listen, learn and connect through sound. In 2008, …

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Branded Podcast Checklist - Is your brand ready to start a podcast

Why Podcasts Work Better Than Ads — If You Get This One Thing Right

Podcasts aren’t just for thought leaders, bro-marketers, or influencers trying to sell supplements. In 2025, they’ve quietly become one of the most versatile, human, and strategic tools for brands looking to build trust — especially if you’re speaking to startup founders, entrepreneurial teams, or niche professional communities. But here’s the rub: most branded podcasts fail. …

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