podcast production

YouTube Shows vs Podcasts: What the New Feature Means for Podcasting

What happens to podcasts now that YouTube has Shows? YouTube introduced “Shows” this month. Creators in the Partner Program can now turn playlists into structured series: seasons, episode numbers, poster artwork, a browse page that looks a lot like Netflix, and placement in “Continue watching” and “Recommended shows.” I’ve read a fair amount of commentary […]

YouTube Shows vs Podcasts: What the New Feature Means for Podcasting Read More »

Podcasts at Backbeat Studios before everyone thought podcasts were cool

Before Podcasts Were Cool: 20 Years of Backbeat Studios

Leave a Comment / Recording Studio, Podcasting / Adrian Ng

For nearly 20 years, Backbeat Studios has evolved alongside the changing world of audio in Singapore — from music recording and voiceover to audiobooks, branded content and podcast production. What began as a rehearsal and recording studio in 2006 has become a front-row seat to how people listen, learn and connect through sound. In 2008,

Before Podcasts Were Cool: 20 Years of Backbeat Studios Read More »

Why Podcasts Work Better Than Ads — If You Get This One Thing Right

Leave a Comment / Podcasting / Adrian Ng

Podcasts aren’t just for thought leaders, bro-marketers, or influencers trying to sell supplements. In 2025, they’ve quietly become one of the most versatile, human, and strategic tools for brands looking to build trust — especially if you’re speaking to startup founders, entrepreneurial teams, or niche professional communities. But here’s the rub: most branded podcasts fail.

Why Podcasts Work Better Than Ads — If You Get This One Thing Right Read More »

YouTube Shows vs Podcasts: What the New Feature Means for Podcasting

Before Podcasts Were Cool: 20 Years of Backbeat Studios

Why Podcasts Work Better Than Ads — If You Get This One Thing Right

Let’s Work Together!