podcast strategy

YouTube Shows vs Podcasts: What the New Feature Means for Podcasting

What happens to podcasts now that YouTube has Shows? YouTube introduced “Shows” this month. Creators in the Partner Program can now turn playlists into structured series: seasons, episode numbers, poster artwork, a browse page that looks a lot like Netflix, and placement in “Continue watching” and “Recommended shows.” I’ve read a fair amount of commentary […]

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Podcast Trends in 2026 Golden Globe Podcast Award

Podcast trends in 2026: How podcasting is evolving — and what it means if you’re starting a podcast

Leave a Comment / Podcasting / Adrian Ng

Podcasting has seen strong growth over the past few years, and 2026 may well turn out to be its strongest year yet. Netflix has just begun its serious podcast experiment, with sports podcasts leading the way. The Golden Globe just handed out its inaugural Best Podcast award to ‘Good Hang With Amy Poehler’. Video podcasts

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Why Podcasts Work Better Than Ads — If You Get This One Thing Right

Leave a Comment / Podcasting / Adrian Ng

Podcasts aren’t just for thought leaders, bro-marketers, or influencers trying to sell supplements. In 2025, they’ve quietly become one of the most versatile, human, and strategic tools for brands looking to build trust — especially if you’re speaking to startup founders, entrepreneurial teams, or niche professional communities. But here’s the rub: most branded podcasts fail.

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YouTube Shows vs Podcasts: What the New Feature Means for Podcasting

Podcast trends in 2026: How podcasting is evolving — and what it means if you’re starting a podcast

Why Podcasts Work Better Than Ads — If You Get This One Thing Right

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